Just like with any marketing campaign, email marketing needs to planned out in great detail. There are many elements that go into managing ones email campaign. The most important step in an email campaign is to target a specific audience. In order to get the best results and feedback, the marketing campaign needs to target the people most likely to have an interest in ones specific product or services. There are many great ways to pull email lists that deliver specific audiences. The first place to start pulling from is a list of in house contacts. By including past customers, potential customers and current customers, businesses are more likely to make new sales, as well as build on existing relationships. By reaching out to an outside contact list builder is a great way
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Source: http://www.thmg.com/email-marketing/managing-your-email-marketing-campaign/
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